The first thing that I thought of after reading this and nodding my head is the business aspect. What once started as a hand written, thoughtful, and loving expression of our feelings for our loved ones somehow got copied by some entrepreneuring mind to make himself some money. Personally I might go as far as to say the same thing for Christmas gifts. Instead of giving from the heart and the Lord’s abundant blessings, Christmas gifts are expected and a mere formality for most. Try not giving any gifts this year and see what kind of uproar you get! ;)